Summer is ultimately here and college is out, but learning for the rest of us continues. Whether you are a seasoned PR pro working for a top agency, an amateur just starting a job, or a mid-level executive working in-house at a small enterprize, the time comes when we all could employ a reminder course in correctly writing appropriate copy for the press. If in doubt, have a co-worker or buddy read your release.
don't capitalize titles to raise your chairman or company. Capped titles should be applied to stuff like the names of countries or political heads of State. Privacy issues may also be raised - these messages are usually backed up through the IM servers of the company whose services you are using and can be published at a later date.
One of the most important problems of the technology and process is that it adds another communications layer to your busy day - but you can offset this by picking or filtering who you communicate with at an! y time by trying the IM interface to dam all or selected people from "seeing" you when you're on the web.
Ultimately , like all things in today's PC industry ( or many ) every one of the Instant Messaging sellers are making an attempt to build applications which don't integrate with the other ( no surprise here - audacity hasn't faded away in the business community. Rough up on your grammar and never use the passive voice, which is dull.
Rich
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